A recent study implies that 81 percent of brands attribute customer success metrics to e-mail marketing. But with the present day customer constantly on the run and obtaining information through a variety of channels, they may have short amount of time to dig through a flooded inbox.
Breaking through the noise to draw in and sustain customers can be hugely challenging, if the timing is right, matching to new research from SendinBlue, you’ll get the client every time.
To have a further dive, the study viewed the six business that a lot of commonly use e-mail marketing promotions, and determined when marketers should be mailing emails to be able to increase customer engagement on an individual level.
Within this new infographic, SendinBlue stocks its compelling verdicts and tips to avoid getting lost in the clutter folder:
Key takeaways include:
▪ Over 85 percent of marketing e-mails are exposed on weekdays.
▪ Overall 24 percent of e-mails were clicked between 4pm-6pm, however, 32 percent of e-mails dispatched by B2B companies were clicked later at night around 10pm.
▪ It’s better to send a contact during the midsection of the week, between Tuesdays and Thursdays.
▪ Email proposal rates are most reliable through the mid-morning at 10am, or mid-afternoon around 2pm.
